Do I need a Community Manager for my practice?

In today’s world, a community manager, in charge of social media or whatever we want to call him, is a key piece in every business. The health sector is not far behind. This character is responsible, among many other things, for representing a brand, business, organization, etc. on the internet.** Some of its functions may be facilitating and managing paid advertising on social networks, planning and making a budget, organizing and managing organic (unpaid) advertising information, interacting with the public (answering questions and messages) and well, basically dealing with everything that happens online and social networks, from the digital strategy to the clients who choose that medium. It is a position that is usually filled full time or part time and is very well paid today. And that’s because an effective social media plan brings many benefits to our offices. It is the best way to attract new clients because it creates a presence in a large number of audiences, it allows you to be closer to your patients and prospects, it helps to demonstrate mastery in our areas, exchange ideas and well, what not? If you plan to take charge of this for your business, remember that you will need a lot of organization and to sit down and learn about the platforms you will be using. And the best way to do this is by creating a strategy. We leave you a few tips on how to get started:

• First think precisely about what platforms will you use? -Facebook -Instagram -Twitter
• Google plus
• Yelp The more ground you cover, the more people will find your brand, but at the same time, the more dedication you will need to feed each of these social networks. Now you have to make a plan to decide how frequently you will be posting on these accounts. Daily, weekly? Create some cookie-cutter responses for common situations when interacting with your patients online:
• Be understanding. You are going to encounter many patients who are going to be unwell. But remember that not all of us are experts. Even if they leave a negative comment, they are believing that their concern is justified. And believe me, you do not want to deny or stop addressing that concern.
• Let them know you understand. By literally using a similar statement or repeating something they have told you, you are showing that you are paying attention to what they are telling you.
• Don’t fight. This can be quite a challenge, but doing it makes it look worse. The “professional” way to deal with a situation like this is to simply offer a non-online communication channel to the person who has a complaint and assist them.
• Use the name of the person who is contacting you in the response you give.
• Responds within “normal” time limits. There is no exact figure here. But we recommend that you do it in less than a week and do it in the most organic/personal way you can. These are some of the considerations when taking charge of the digital communication of your business. It’s not as chaotic as it might seem, but it is a real job. Whether you’re hiring someone or doing it yourself, make sure it’s done right.