The elements of an effective image for your office!

An essential foundation in marketing is to understand that before being able to convince an audience, it is essential to get their attention. When you can do this effectively, catch them through their eyes, you awaken their curiosity and they will surely follow the path you have set out to your office. In the era in which we live, visual information is king and that is why we refer to images.** There are many studies that say that around 93% of communication is visual. To give you an idea, the brain processes images more or less 60,000 times faster than text. Speaking of marketing, when using images marketers obtain 94% greater effective results than using just text. Now, here comes an interesting fact about images. One of the interesting aspects when deciding on the final format it will have, remember that size does matter. But that’s not all. A good size image, mixed with good distinction, differentiation and localization, can make the difference for your query. So, picking up a bit. If you already have your image and now you are going to decide where to place it, think about:

• Size – literally the size of your image in its final format
• Distinction – Within your image, which separates it from other images of other offices
• Differentiation – Here don’t think so much about the content of the image, here think more creatively about what you can modify perhaps in the final format, how it will interact with the space where you want to put it, etc.
• Location – The place you choose to put this image can be even the least thought of and can have incredible results.