The elevator pitch: how to acquire customers in a genuine way?

How to acquire clients? That will be the eternal question of a person who is deciding whether to become a coach, or of one who is just starting out. Starting something new will always bring doubts and thoughts about the future, we know that very well. But don’t worry, we will always be there to support you and clarify all those doubts you have. Before starting, we must mention that one of the main characteristics that will help you on this new path will be passion for what you do and perseverance. Don’t let yourself be defeated and continue until you achieve your goals. Nowadays everyone seeks well-being in their lives, it is very important and you should let people know that this can be achieved by making drastic changes in their diets and in the care they give themselves in different aspects of their lives. Now you have all the tools around you. The most important is the internet; blogs, social networks, groups, online forums, etc. If someone feels sick, then go to a doctor, the concept of a health coach has never been heard before and that is where you are present, let them know that you are here to help them. But how could you convince someone you are talking to in person? That’s what the elevator speech is for. It is called that because you must clearly and concisely state what you do in a short time, the time you have when you are in an elevator with a person to whom you want to transmit your knowledge and your services. It sounds like you will have very little time, but believe me, it is enough for what you want to do. Start by asking them what they do or where they work. Listen well to all the information that they are going to provide you, so Because this will be very important to later attract this client. Then ask them if they want to know what you do for a living. When you answer yes, you will begin to say your speech, which you have prepared for a long time and have been perfecting as you use it. Tell them that you help people improve their lifestyle habits and well-being. Now is your chance to ask him what his health goals are or what worries him about his own health. Once they tell you what their doubts or concerns are about their health, you have already taken the first step; answer their questions professionally, so that the potential client trusts you. Apply this technique with your clients, you don’t necessarily have to approach them in an elevator. The analogy only refers to the fact that you have to be very brief, but at the same time imply what you do to help people. Practice your speech and perfect it, you will see that clients will increase little by little.