When digital advertising beats TV
In recent years, TV advertising has lost power compared to digital advertising. Learn to take advantage of it.
When the numbers in the statistics change, it is time to think about whether we are on the right side of the scale, whether our efforts are directed according to current effective ways or whether we are living in the romance of the past. Recently, news that many already saw coming was confirmed. Television advertising, once the most powerful form of marketing, has fallen to second place to the growing dominance of digital advertising. Although it is a change that has been on the horizon for a couple of years, AdAge, one of the leaders in news and information on marketing media, has shown the paradigm change with real figures. According to the figures shown, TV generated approximately $71.3 billion in domestic revenue in 2016. Just below digital advertising, which for the first time surpassed its older sister by generating $72.5 billion. These figures can be found in the IAB Digital Advertising Revenue Report. And forecasts suggest that this gap will continue to widen. “Digital search is expected to continue to be the largest revenue generator, while digital video and social media show the strongest growth rates of approximately 28 percent each.” – AdvertisingAge What this marks is the sign of the new era in which we live. We already know that digital is on the rise. But we can take this news as an opportunity to understand that the old models are, in fact, on their way out. The figures presented here refer to the US market. But how long will it take for this change to come to our country? The opportunity is to get ahead, make the changes that are necessary, adapt first and not just survive. But take the lead. Read the full article: http://adage.com/article/digital/digital-ad-revenue-surpasses-tv-desktop-iab/308808/
