10 Marketing Tips for Health Professionals

Are you looking for greater positioning and appointments in your office, clinic or laboratory? Here I share Marketing Tips for Doctors. * If you want more clients or want to keep the ones you have, you must start thinking strategically… about doing: “marketing”. No matter what your profession is, the reality is that marketing is for everyone, SMEs, entrepreneurs and independents. Stop thinking that it is an exclusive practice of large companies. From where you are, in your office, a** clinic** or a hospital you can take advantage of the great advantages of a comprehensive marketing strategy. Which will help you reach your market, make yourself known properly, have more clients, achieve their loyalty and recommendation. Sometimes I come across many independent professionals who think that a large budget is required to be able to generate marketing in their businesses. In this post we will talk specifically about doctors, dentists, nutriologists, etc. They offer their independent services and face every day with a lot of competition, lack of marketing knowledge. And a business that requires liquidity to continue operating. The reality is that you already do marketing, by having your business cards, a location or office. Carry out a flyer campaign, place an ad in the yellow section, etc. But they are mostly isolated efforts from a central strategy. Below I leave you some tips to integrate your tactics and increase your sales and recommendation opportunities.

1. Make yourself known.

You definitely need to let them know you’re there, so you need to have channels to communicate what you do and where you are. I recommend you rely on web tools, networking and advertising for this phase. Open a web page (essential nowadays) Look for specialized advertising media, such as magazines and newspapers. Don’t forget to ALWAYS have business cards that reflect and communicate your services well. * Offer extra CARDS to your current patients so they can recommend you. Take care of having a good external image (signs) in your office, clinic or premises, so that they know who you are and what you do.

2. Build Trust.

The “trust” factor is essential in your work area, the person who visits you for the first time almost always arrives because “someone”. Or because they have information about your work through some “source” that they consider legitimate and trustworthy. Cultivating your reputation so that it generates trust is one of the main tactics you should have in your marketing strategy. In your business, “trust” is everything to attract new customers. Some suggestions:

• Create a Blog and publish articles of interest to your clients.
• Open a profile on Linkedin and interact with groups.
• Share useful health tips on Social Networks.
• Share your story, your knowledge and experience on your website.

3. Follow up.

Do not leave their return in the hands of your patients/clients, keep a good agenda with appointments and try to anticipate their needs. Some suggestions:

• Call them to remind them of their next appointment.
• If they do not have an appointment, call them to remind them of the importance of a new review (depending on the case)
• Invite them to subscribe to your Blog.
• Send them by email your published articles or information that you consider important according to their case or treatment.
• Call them or send them an email with special promotions (if you manage them).

4. Take care of the details.

This is definitely not exclusive to large companies or specific lines of business, the details make the difference and manage to generate emotions. Take care of the image you represent and by that I mean your workplace, your furniture, your organization, cleanliness, order, service, etc. Offer something special to your customers, a small sweet, something to drink, background music, pleasant smells. In short, the ideas are unlimited in this case and will be applied according to your specialty and practice, but don’t forget to have them. Surprise your client with them.

5. Educate your client.

The more informed your patient/client is, the more they will trust you and the more likely they will be to recommend you. Look for forums to do it: Blog, Webinars, Newsletter, Videos, Talks, etc. Share information translated for them, information that can be useful to your market in general. Some suggestions: *

• Make videos about health and share them on your social networks.
• Offer one webinar per month on specific topics where you are available to answer questions and offer advice.
• Make information brochures on “generic” topics and offer them to your patients as a bonus after their appointment.

6. Bet on Public Relations.

There is no better tool for selling than cultivating relationships with other people, so seek contact with people. Some suggestions:

• Learn to use Social Networks NOW, they are the best tool for doing PR.
• Join Associations, Clubs or Business Chambers in your sector or specialty.
• Never forget to take your Business Cards, hand them out wherever you go.
• Seek to close agreements in the companies of people close to you.

7. Make Strategic Alliances.

Don’t work alone, look for a team that can refer to each other, that complements each other without being competition. Find people with the same work vision as you, of the same quality as you, and establish clear recommendation rules between them.

8. Generate more sources of income.

If your specialty allows it, seek to generate secondary income from the cost of your consultation. If you are a nutritionist, perhaps you can sell natural items in your practice. Look for ideas that you can apply, you will see that having income, even if it is minor from a different source, is good for you.

9. Offers Talks and Conferences.

Literally get on the stand. There is no better PR strategy than exposing what you know to many people in person, as many times as you can. Let yourself be invited to give talks at schools and universities. It seeks to offer this service also in the business sector. And never forget to take your business cards with you!!

10. Create a Referral Plan.

Help your satisfied clients/patients recommend you. Make a plan so they can easily recommend you. Some suggestions:

• Always give your patients business cards after a visit. If they already have one, they can surely give the other one to someone else.
• Ask them to give you their testimonial to place it on your website or blog.
• Ask your patients/clients (those you consider appropriate) to allow you to place information about your practice or clinic in their companies. **I give you 4 Key Practices to grow your practice but these classes will only be FREE today. CLICK here **