7 ideas to attract more male patients
Attracting more male patients to your office can be a challenge. Therefore, I share some tips to better direct your advertising.
There are big differences when it comes to health advertising to attract patients of different genders. Above all, because men refuse to go to the doctor. According to studies conducted by the Cleveland Clinic, 53% of men prefer not to talk about their health. I leave you 7 ideas so that men prefer to go to your office.
Tips to attract them
1. Design facilities for men
*Men feel more comfortable when they have an environment similar to that of their “cave.” Think about putting out some devices that are attractive to them and less clinical and cold. Some ideas may be to make electronic devices, internet connections, large screens and leather-laden furniture available to your patients.
2. Convenience is a core value
Men especially prefer punctual meetings without unforeseen events. They appreciate maintaining a confidential and relaxed environment. In particular, new generations are more sensitive to convenience, comfort and internet access.
3. Consider putting your practice in a store
If there are large numbers of offices next to stores and pharmacies, establishing yours near a hardware or sports store can be a good and innovative idea.
4. Make health and service projections for them
Men decide to visit a doctor when they are with their friends. Offers screenings and services for men at work or sporting events.
5. Offer your patients telehealth options
*More and more patients and providers recognize the value of telemedicine. New technologies allow video consultations.
6. Target your advertising to their wives
Consider advertising to your male patients’ partners to address health problems and solutions that men may need. A recent study revealed that wives, partners and relatives influence men’s decisions to go to the doctor.
7. Avoid traditional hospital gowns
*No one likes to stay in the hospital. Except when it involves wearing the old-fashioned and uncomfortable open gowns that patients wear. According to studies, men consider them the main reason for dissatisfaction. However, they think they could wear light clothing or pajamas. In addition to this, you can offer promotions for them. They will be delighted! If you want advice on this and other topics, click here.
