Doctor! We tell you why you need a Newsletter!

We will never get tired of saying it: digital is obviously what it is today. There are many efforts being made in different aspects of our daily social life to digitize analogous processes. Like, for example, the importance of the subsequent change from physical to electronic mail. How many letters do you receive and how many emails? How many do you read of each one? And medical practice is not far behind. One of the best things you can do for your office is a Newsletter. This is an email that you send to your patients on a regular basis, sharing information about medical advances, research or simply something new and interesting for you as a doctor. Also known as email newsletters, they are a great way to connect with your audience and are relatively easy to create. They are generally low cost, plus they help boost Search Engine optimization. The recovery benefits of a Newsletter generally include:

• Continuously connect with patients
• Strengthen relationships
• Extend brand reputation and awareness (you as a doctor)
• Improve patient experience and satisfaction
• Inspire patients to share information with others
• Create a point of contact for future references
• Increase audience reach in a friendly and accessible way
• Humanizes the brand Truly for any professional, the creation and publication of a regular Newsletter generates many benefits. But! Some important considerations must be taken:
• Regularity and consistency. Typically in healthcare practice, it is more common for a Newsletter to go out once or twice a month. The main thing is to follow a regularity. It can be, for example, the first Wednesday and the fourth Thursday of each month. The important thing is to have and follow the established delivery dates.
• The value of what you give above the cost. An interesting Newsletter, gives a series of 4 articles per newsletter, charging $0.00. What the public gains are ideas or practical information on a topic (medicine) and you as a company, public loyalty, interactions, recommendations, etc.
• Attractive and shareable content. People value newsletter information that is interesting and useful. One goal is to deliver content that invites a reader to share it with a friend or relative. If you don’t have time to generate new (regular and interesting) content, the value disappears.
• Share information, DO NOT SELL. We all lose interest when we receive a sales newsletter, simple. Again, newsletters add value by providing valuable and useful information. If you want to integrate a promotion, we do not recommend it, but it is possible. Promotional messages could be less than 10% versus 90% informative and/or educational content.
• Increase your online visibility. With planning, newsletters promote website content, promotional messages, blog pages, social media platforms, your YouTube channel, and other elements of your plan. Each one is an opportunity to, apart from distributing useful information, encourage new subscriptions.
• Chart a path to grow your list. Every good Newsletter has a clear path for interested prospects to join… and for others to unsubscribe. The important thing is to keep your list fresh and up to date, as well as look for continuous growth.
• Make sure to keep everything safe and legal.**Depending on where you are located, it is important to check that you comply with anti-spam regulations, HIPAA considerations and ethical standards. You may want to speak to a legal representative.