For Doctors: Low-Cost Tactics for Patient Satisfaction

Today we are going to present to you a series of tactics that everyone can use to increase the satisfaction of our patients, in their experience with our consultation and service. First of all, we must remember that the use of tactics is very effective, but without a strategy, a plan of how and when to apply them, it is very easy for them to get out of control. Many tactics are very expensive and without a plan, we end up spending a lot of money. The good thing is that the ones we will share with you here are free or very low cost.

• To be published! On social networks, the comments and opinions of our patients, as well as their testimonials, are essential. This is because other people will be guided by this first than anything else. what can you do? Create a special page for testimonials
• Invite new patients to leave their comments on a page (monitored)
• Invite patients to record short videos (selfie style) with their comments and post them. Remember, the more honest you perceive yourself to be, the better it will work.
• Feedback. You want that feedback. Not only to genuinely see if you can improve something in what you offer, but also because, everything you buy will generally come with that “extra effort” on the part of the business to take care of the customer experience and if not, it should. Especially if there is a negative comment. What you have to do is add a phrase like this to your** service or message:** “Are you not happy? Or did you not like our service? Please let us know! Your opinion matters, and it matters so much that we will really do everything we can to make you smile again. Please contact us at: hola@tumarca.com”
• If you like it, share. More recent research suggests that many businesses do not inspire positive comments…simply because they don’t encourage them. If you are wondering how to incite them? Don’t worry, as in the previous point, we leave you a recommendation:** Did you like the service? We love that you liked it. If you don’t know how to express it, don’t worry, we give you some recommendations, you can always:** – tell your friends and family** – Share your experience, leave us a review** – Contact us via Facebook, Twitter (or any other re d social that your business uses)
• Ask them what they thought? After a few days of sending your emails to your subscribers, as a boss it is a very nice touch to send them a personalized email, asking what they thought of the service/product?** Obvious things that will help your business include: asking for references and recommendations (yes, ask for them), making their job easy (providing links, addresses, etc. that they can easily share), asking for it as a personal favor and saying thank you.** I have received emails that say things such as: “Would you consider sharing this with a friend or family member? Someone who might be interested in this material, I mean, it’s free” or *“why not share this information? Very easy, you can share it on Facebook (they provide a link to do so).” *
• A communication channel for patients. Many hospitals, clinics and offices have an attentive and prompt response channel for their patients. This may not be free, it involves having a person (a real one and not a bot) on the phone or chat or something like that, attending to the needs of your patients live. This investment has a GREAT return and is highly recommended.** Among the things that having someone for this will help you with is: Attend to problems faster. It has been proven that the best time to address a negative situation is when it arises.
• It is the best way to have an available ear for what your audience wants to share. From positive things to negative things and it will become your number 1 source for future planning. These mega tactics are very necessary to take your practice to the next level. And yes, the organization and planning of all this may seem overwhelming, but it is not that overwhelming and it is the most natural thing that comes with starting a business.