How can a health coach grow their brand with Instagram?

When we hear the word marketing, very large companies come to mind that design their strategies in a complex way and that consider aspects of the human being that are very difficult to understand. Forget all that, marketing is something that anyone does daily unconsciously. As? Just when we wake up in the morning, after a bath, we spend our time choosing what clothes to wear, and then look in the mirror and fix our hair and clean our face. Here you are taking care of your image to project a clean, positive appearance that gives confidence to other people. Why not bring this practice to your brand or product? Nowadays with social networks it is very easy to do marketing and honestly, everyone does it. One of the most used social networks for visual marketing is Instagram. This platform consists of images shared between your social circles, you can link it to your Facebook and thus have the same contacts. When sharing a certain image you can include a description, hashtags are also useful to publicize your product. Below we will explain how you can use this powerful tool to publicize your brand. Identity You won’t believe it, but the key is to be yourself. Yes, you just have to establish who you are and what you can offer to other people who are following you on your Instagram account. Create a way to get closer to customers, either by sharing your experiences in the descriptions of your photos or by capturing your daily life with photographs, of course, including the product or your brand in them. Make sure you show who you are in your profile description , which appears at the top. Try to be very original, as it will be the first impression that clients will have of you and they will know what the personality of the content you offer them is like. Content Since we are talking about health, you will later include healthy content on your Instagram profile. For example food dishes. With food you have an infinite number of options to show on your account. Maybe you are on vacation at the beach, it is a good time to share a healthy dish that includes fish or some other seafood product, or you could be talking about foods that are convenient during spring. You can play a lot with what is around you, what is fashionable or the context where you are. Visual aesthetics Now we go to the part where we explain how the photos can be seen well. You don’t have to be a professional photographer to offer beautiful photos. Instagram even has options to highlight the colors of your photos, filters to make photos look older or make them look like they were developed from a film roll. Another aesthetic marketing aspect to consider is the background of your photos. As we mentioned in the previous point, if you are on vacation at the beach and show a photo of a seafood dish, it would be advisable to include the beach as a background, perhaps placing a shell or a coconut with a characteristic colored umbrella. It’s time for all your ideas to flow to create a good photo. Promotion Once you have covered the previous points it is time to talk about how to promote the products. First, include all the information in your profile description; link to your website and product page. Mention the services you can offer as a coach but don’t do it repeatedly or your contacts will get tired of seeing the same thing. Do it every 4 or 5 posts you make. These techniques will help you spread the word about your services and products that you have. It is important that you take care of each of the aspects in order to offer good content that attracts more and more people. Did you know that the ideal time to post photos on Instagram is at meal time? Between 2 and 4 in the afternoon, why? It is the time when everyone stops working to eat or take a break and that is the time when they take out their cell phones to investigate and see what is new on the networks. Try it and boost your sales through this means.