SEO what are they? and why do they matter?

Any smart marketer knows the importance of the acronym SEO. They also know that managing it is not an easy thing. They usually pass this work on to other people more specialized in the area. SEO is search engine optimization. Which means the on-screen and off-screen strategy and techniques that give a web page its highest visibility with search engines and therefore improve the page’s ranking in search results. Therefore, they increase the number of visitors to the site. Simply put, does your website match the word or phrase the internet user is using? Regardless of the definition terms we use, we must keep in mind that the SEO phenomenon is in constant evolution. Maintaining a current and high online presence among the SERP (Search Engine Results Page) results is an ongoing process. On-page optimization refers to all measures that can be taken directly on the website in order to improve its position in search rankings. Influencing natural search results and ranking is part art and part science. There are many factors and the good thing is that they are controllable on the page. Such as keyword selection, placement and density. Off-page optimization also helps improve the site’s ranking on search engine results pages (SERPs). But the influencing factors may be more elusive. These are off-site techniques that can improve your position in search rankings. Such as the quality of incoming links. These factors are not controlled by the coding or words on your page. Some examples of off-page optimization include things like link popularity and page rank. We do not have the final parameters and in fact no one does, Google does not reveal how its algorithm works to decide what goes to the top. However, we are not driving completely blind. Google itself gives us some guides that I recommend you check to delve deeper into this topic and boost your page. https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf https://support.google.com/webmasters/answer/35769?hl=en This information is vitally important for us as health experts, as we try to make headway in the digital age we live in.** If we want to expand our practice and reach new patients, we have to start transforming our vision. Yes, it may seem overwhelming, but once you look at it, it’s not so overwhelming, it’s just the fear of starting.