The importance of content on your networks

Don’t you want to start creating content? That’s fine, but don’t complain because no one finds you on the internet. Because you don’t have an online reputation, because your competition is beating you and because almost no one goes to your office. The reality, even if you don’t like it, is that today you must generate valuable content to publish on your social networks. * Because the other option is quite expensive: SEO campaigns, Adwords, Facebook or other online advertising media. Although they are important to include in your strategies to attract more patients to your office, they cannot be the center of your online strategy forever. Precisely, one way to attract new patients organically is to create content for your social networks. But let me explain why I’m telling you this…

Importance of content generation

If you want an internet presence it is because you are looking for positioning and promotion for your office, right? A content strategy will help you create online reputation, increase traffic to your website. Have a more attractive site for search engines and a great opportunity to sell without selling. That is, educating your prospects about nutrition and educating them until they finally decide to go with you for a consultation. When you share valuable content for those prospects you are looking for, they have a better chance of finding you without feeling invaded by your ads. At the same time, have a 100% positive first experience of your services, because with your content you helped them solve a problem, doubt or immediate need. So the importance of generating content basically focuses on providing value to generate positive experiences from the beginning with your prospects. Clear! In addition to being an indispensable way to stay in the eye of search engines and to create databases in a non-invasive and double opt-in way. * Still not convinced? Well, let’s go to the numbers according to comScore, which tells us that more than 78% of clicks on a search are to organic links. If you do not produce content you will NEVER be among that 78% unless you hire very expensive SEO campaigns.

Knowing your Target

Overcoming the first obstacle, which is to start creating valuable content for your social networks, we move on to the next challenge… what do I publish? To be successful, so that the work you do from here on is reflected in concrete results, you must plan carefully and very clearly what you are going to share. The idea is to provide value, to give away a part of your experience to your potential patients. Finding topics and content formats should be based on a deep knowledge of the needs, problems or solutions that your target audience seeks to solve, in this case, people who want to lose weight. This is the key to being found, shared and recommended! Share what works for them, not what is most convenient for you as a nutritionist. We are not going to just talk about your products, benefits and…. blah blah blah… let’s focus on what they want to hear and what it is best for you to say to gain their trust. Creating a content strategy is not easy, but it is a tactic that will reflect many concrete and measurable results. It’s time to be creative, innovative and very constant, there is too much competition publishing garbage. If you want to stand out, you must take seriously generating varied content: images, videos, articles, white paper, etc. that are disruptive, different, unique and of great value for those you want to fall in love with. Content marketing has always made me remember a phrase that my mother constantly repeated to me when I was little… “everything good you do always comes back to you…” Be good at sharing, giving away a little of the experience of your services, and you will see that I was right…. Valuable results will come back to you for your efforts. Look, in this FREE course they talk more about the importance of posting on social media. To see it you just have to CLICK **here**